Rooted in Heritage, Driven by Purpose: Meet Professor Jenise Richardson

In celebration of Caribbean American Heritage Month, we are so proud to highlight Professor Jenise Richardson, a mother, educator, entrepreneur, and author whose work reflects both professional excellence and cultural depth.

A proud daughter of Jamaican heritage, Richardson teaches Marketing Foundations and Principles of Management in the School of Business and Accounting. Her teaching approach blends academic rigor with real-world relevance, giving students both practical tools and a broader perspective on how marketing influences the world around them -- including how emerging technologies like AI can enhance creativity and sharpen strategy when used with intention.



“Marketing is more than a skillset -- it’s a mindset,” Richardson says. “I teach my students to trust their creative abilities, understand the market, use data with intention, and root their ideas in strategy. That’s how impactful campaigns are created.”

Before joining Monroe’s faculty, Richardson earned her master’s degree at the University, a formative experience that inspired her return as an instructor. “Being a student here gave me a sense of belonging. Now I work to create that same space for others.”

Her professional insight is shaped in part by her work as founder of J. Carol Marketing, a boutique agency delivering digital strategy and integrated campaigns for mission-driven organizations across sectors including nonprofit, real estate, education, and government. 

Alongside her daughter, she co-authored Adventures in Goobieland: Sickybug, a children’s book about the importance of good hygiene, now available in English and Spanish. Future titles will focus on values and character-building, published through their family-owned press, Kedo Publishing.

Richardson’s values are deeply informed by the strength and vision of those who came before her. “Heritage is more than where you come from—it’s how you carry yourself, how you serve, how you choose to show up,” she says.

Currently pursuing her Doctorate in Business Administration with a focus on marketing, Richardson remains committed to building meaningful impact. “I’m proud to be a Caribbean American woman trying to make a difference in the world,” she said. “My heritage taught me the value of hard work, of caring for others, of honoring those who came before me. I carry that into everything I do.”

With a student population that includes many Caribbean American and Caribbean-born students, Monroe reflects the cultural richness of the communities it serves. Faculty members like Richardson bring lived experience and cultural awareness into the classroom, strengthening connections, deepening understanding and creating more relevant learning for all.