Bachelor’s Degree
in Digital Marketing and Communications

Now Accepting Applications for the Fall 2026 Semester!

Earning your Bachelor of Business Administration in Digital Marketing and Communications prepares you for one of the most dynamic and fast‑evolving fields in today’s economy — and earning it from Monroe University prepares you to lead it.

Our graduates don’t just enter the workforce; they accelerate into careers. The Bachelor of Business Administration in Digital Marketing and Communications at Monroe’s School of Business and Accounting is built to equip you with the creative, analytical, and data‑driven skill set that modern employers expect — and competitive marketers need. The curriculum in this degree program is uniquely designed to equip you with the creative, communications, analytical, and data‑driven skill set modern employers expect and successful marketing professionals need.

Whether your goal is to craft compelling brand narratives, build brand awareness, manage targeted digital campaigns, analyze consumer behavior across online channels, navigate public relations in the digital age, or shape the strategic voice and digital presence of organizations across industries, a degree in Digital Marketing and Communications will help you get there. 

Today’s digital economy demands professionals who understand not just marketing and strategic communications — but digital ecosystems, public relations, corporate messaging, online consumer behavior, content strategy, analytics, and emerging technologies. Employers look for marketers and communications specialists who can interpret data, leverage digital tools, and create compelling content across platforms to shape public perception.

A bachelor’s degree remains one of the strongest predictors of employability, significantly increasing job opportunities and lifetime earning potential across marketing, communications, and business-related fields. And the demand for digital marketing and media relations talent continues to grow as organizations expand their online presence and invest more heavily in digital advertising, social engagement, reputation management, and data analytics.

Digital marketing and strategic communications evolve quickly — new platforms, new algorithms, new consumer expectations. Professionals who can adapt, analyze trends, manage media narratives, and innovate will always have the competitive edge. That’s exactly why we designed our Digital Marketing and Communications program: to give you the skills and strategic mindset needed to thrive in a field defined by constant change.

The Bachelor’s in Digital Marketing and Communications is designed to train students for leadership positions in the modern media landscape. It only makes sense that your professors be digital innovators and communication leaders themselves. At the School of Business and Accounting, our faculty is made up of senior brand strategists, corporate communications directors, digital agency founders, PR specialists, and multimedia content creators. The lessons they’ve learned managing corporate reputations and launching nationwide campaigns will be the lessons you learn in the classroom.

Our career-focused curriculum bridges the gap between data-driven marketing and strategic messaging. You will develop critical skills in search engine optimization (SEO), social media engagement, audience analytics, and multi-channel campaign planning. Simultaneously, you will master the art of brand storytelling, public relations, crisis communication, and persuasive writing. These combined skills ensure you can design the strategy and write the copy to engage audiences across multiple sectors, including:

• Global Public Relations Firms & Digital Agencies
• Corporate Communications Departments
• Media Corporations & E-Commerce Platforms
• Tech Start-ups, Government Agencies, & Nonprofits
   

Target Job Titles for Graduates

This integrated degree prepares you for high-demand roles at the intersection of media and marketing, including:

• Digital Marketing & Communications Manager: Overseeing end-to-end online marketing campaigns and unified corporate messaging.
• Public Relations (PR) Specialist: Managing media relations, writing press releases, and shaping public perception of the brand.
• Social Media & Content Strategist: Crafting compelling brand narratives, managing communities, and directing cross-platform written and visual content.
• Communications Coordinator: Developing internal and external corporate messaging, newsletters, and digital media kits.
  Brand Manager & Digital Copywriter: Defining the online voice, public identity, and key messaging across digital touchpoints.

The hardest part will be choosing where to intern: the New York City metro area is home to dozens of Forbes 500 companies, making it one of the business capitals of the world. 

How Long Does It Take to Get a Bachelor’s Degree in Digital Marketing and Communications?

The BBA in Digital Marketing and Communications is an eight (8)-semester program. Full-time students can complete their degree in less than three (3) years on Monroe’s three (3)-semester academic calendar. 
 

Digital Marketing and Communications Degree Requirements:

• 120 total credits
  • 63 credits of major-related courses
  • 57 credits of general education and related courses

The School of Business and Accounting also offers fully online and hybrid programs for students who prefer the flexibility of online classes.

Applicants to the Digital Marketing and Communications Bachelor’s Degree program must submit: 

• Either a high school graduation credential or high school equivalency diploma, or a recognized college associate degree or higher as listed in the transfer admissions policy.
• A completed application for admission, as well as a personal statement or essay.

Applicants also participate in a pre-admission interview.

Learn more about how to apply to Monroe University.

How Much Does a Digital Marketing and Communications Career Degree Cost? 

For years, Monroe University has earned a prime spot on U.S. News & World Report’s list of Best Value Schools among Regional Universities North. It’s not just because of our competitive tuition and fees and manageable payment plans. It’s because of our active, ongoing commitment to making a quality education affordable. 

Every Monroe student works with a dedicated financial aid counselor throughout their education. Your counselor will help you discover and secure every grant, scholarship, and loan for which you qualify. Additionally, if you’re employed by one of our more than 400 partner organizations, you can apply for a Corporate partnership grant that can cover up to 20% of your tuition costs. 

Learn more about financial aid opportunities.

Once you earn your degree, you’ll be prepared to take on leadership roles in marketing, such as:

Some of the jobs you can get with a Digital Marketing and Communications degree include:

• Marketing Managers
• Market Research Analysts 
• Marketing Specialists

After you earn your undergraduate degree, you can also opt to enhance your skill set — and increase your marketability — by enrolling in the MBA program at our King Graduate School.

In addition to connections they make through their internship requirement, Digital Marketing and Communications students have ample opportunities to build their professional networks through clubs and organizations right on campus. They include: 

• The Delta Mu Delta International Honor Society in Business awards scholarships to dozens of students in member chapters every year and offers peer-to-peer networking opportunities with students and alumni who share a passion for business.
• The National Association of Black Accountants, Inc. (NABA) works to encourage and empower Black students entering the accounting, finance, and business professions. Members enjoy access to regional student conferences, scholarship opportunities, and an online career center that can connect students with internship and job opportunities. 
• The Association of Latino Professionals for America (ALPFA) provides professional development opportunities for Latino men and women. They include workshops, internships with hundreds of Fortune 1000 companies, scholarship opportunities, and more.
• Monroe’s Club for Entrepreneurial Opportunities (CEO) sponsors networking events, career awareness fairs, community events, and company conferences — while promoting social responsibility in entrepreneurship.